AIM: Deliver a hotel booking desktop website, which eliminates common pain points experienced by current users on popular booking comparison sites‍

PROCESS:

• User research and analysis
• User journey mapping
• User flow mapping
• Wireframe
• High fidelity prototype
  ‍

SOLUTIONS: User research revealed two key pain points: complicated price comparisons and unclear add-on selections at checkout.

The following elements were addressed to improve the hotel booking experience:

• Large full-screen photos of accommodation
• Ability to edit search details up until the last possible moment of the user flow
• Clear price per night AND price per stay
• Ability to edit add-ons with clear understanding of what final price will be
• Non-intrusive pop-ups and modals (especially on landing page)
• Minimal design with limited distractions from main user flow