Lennox is the newest venture from the team behind Six by Nico. Now with three sites across the UK.

The client approached us to create the brand identity and roll it out across a range of restaurant touchpoints and collateral. The aim was to establish a brand that could stand apart from its parent company while capturing the playful spirit behind the food; familiar flavours reimagined with a sense of nostalgia.

The resulting identity pairs a loose, almost childlike handwritten wordmark with a contrasting serif typeface, creating a balance between playfulness and sophistication. The identity was rolled out across menus, uniforms, signage, digital, print and other restaurant collateral.