PROJECT:
Fitness/Gym
PROJECT DATE:
2022 - 2025
CLIENT:
Gym41/KIP/Reactive
TYPE:
Logo, Branding, Merch

Various branding, logo design and merch illustrations for gyms and fitness businesses across Glasgow.

Gym41 was a local community fitness space in Central Glasgow. The logo design was inspired by the form of a person moving with a barbell in their hands - using solid, block shapes and typeface to communicate strength and progress.‍

Reactive Training was a small illustration project for a gym in East Glasgow, who wanted something special for their Hyrox athletes to wear at the national Birmingham event.

KIP Training are a CrossFit coaching outfit, who specialise in gymnastics and take a form-first approach when it comes to training. The logo designs presented were a range of concepts that communicated movement, flow and kipping gymnastics technique - whilst maintaining a familiar design language for the industry.