‍DETAILS: User research revealed two key pain points: complicated price comparisons and unclear add-on selections at checkout. The following high-priority elements were addressed to improve the hotel booking experience:

• Large full-screen photos of accommodation
• Ability to edit search details up until the last possible moment of the user flow
• Clear price per night AND price per stay
• Ability to edit add-ons with clear understanding of what final price will be
• Non-intrusive pop-ups and modals (especially on landing page)
• Minimal design with limited distractions from main user flow